Although China has nearly 6000 hardware manufacturing enterprises, it is still not a powerful country. From the perspective of historical evolution, the world hardware manufacturing industry has experienced the process of transfer from European and American countries to Japan, Taiwan, India, and from Japan, Taiwan, India to China's coastal Yangtze River Delta, Pearl River Delta and other regions. Most of China's hardware enterprises are still processing export-oriented trade Mainly, or for the United States, Japan and many other large dealers processing, product value and added value is low.
In the face of severe macro-economy, China's hardware tool industry is actively exploring. Compared with the development of International Hardware tool industry and the current situation of China's hardware tool industry, only by adapting to the market, participating in international competition, aiming at the world's advanced, actively adjusting the product structure and expanding the competition space, can China's hardware tool industry develop. In 2016, the hardware tool industry is facing five major changes:
1. Change the extensive production mode and transform to the high-quality hardware
At present, most of the products produced by Shanghai tool enterprises are old holes, rough processing, low energy level and high energy consumption. Most of the enterprises use carbon steel materials as the base of hardware tool production. The profit of the products is about 8-10%, the profit of a pair of steel wire pliers and a pair of spanners is only a few cents, and the selling price is only below 10 yuan. The raw materials used in the production of foreign hardware tools are mainly chrome vanadium alloy steel, and the prices of the high-quality hardware tools are all about 100 yuan, 10 times of the difference, which is not commensurate with the status of Shanghai metropolis, while the domestic and foreign businesses and advanced manufacturing industries are all Looking forward to high-grade products.
2. Change the old face of products to independent innovation
China's hardware tools products have broad development space. According to reports, a company of American snion tools company produces and distributes more than 3000 kinds of hardware tools, tens of thousands of specifications, equivalent to six times the total of China's tool products. Therefore, domestic enterprises should not always focus on the old products, old faces, and open their minds. If there is no big breakthrough in variety and style, it will not be able to meet the requirements of the international and domestic market. The variety and quantity of hardware tools products should be greatly increased. We should increase the strength and express delivery of new product development, and quickly fill in the blank of hardware tools products, so that the hardware industry can have new vitality. In this respect, Danaher tools (Shanghai) Co., Ltd., Shanghai Changqing Electrical Industry Co., Ltd., Shanghai Junma pneumatic tools Co., Ltd. and Shanghai woshi Horticulture Co., Ltd. are at the forefront, with new products and development every year.
3. Change the traditional sales mode to the modern sales network
To establish a modern marketing system, we need to achieve seven extensions: first, to extend to the first-class domestic trade fair and the first-class hardware city, so that its products can become a platform for all-round display, exchange and cooperation. The second is to extend to the international direction and attract more foreign businessmen with preferential policies. Third, it extends to the intangible market, gradually realizes the e-commerce online transaction extension, establishes and expands the online market, and expands the transaction order. Fourth, it extends to the distribution market. The fifth is to extend to the chain market and build a chain sub market with unified name, logo and distribution in all parts of the country. Sixth, it extends to the direction of equipment industry. The seventh is to set up marketing agencies in other regions, so that they can become the front positions of products to be pushed to other regions. Wanguan hardware and Electrical City, as the benchmark market of the national hardware and electrical industry, the national integrity demonstration market, and the national top 100 brand market, enjoys a high degree of recognition inside and outside the hardware and tool industry with the best combination of the operation mode of "Expo (Procurement Festival) + the most valuable physical market + e-commerce online transaction".
4 to implement brand strategy
Luo Baihui, a well-known brand marketing expert in hardware mold industry, believes that enterprises should make brand building plans, increase investment in technical re selection and technological innovation, improve product quality, and develop in the direction of specialized, refined, special and new brands, so as to attract market attention, turn swords into swords, and become one of the world's brands.
5. Change the phenomenon of single fight and take the road of joint and cooperative brands
At present, China's industrial development is changing with each passing day. Hardware tools should keep up with China's industrial development, so as to meet the rapid development needs of all walks of life. Like the Shida brand, it has cooperated with the best production enterprises in China to produce superior products with an annual increase of 30%. Last year, the fine hardware alliance gathered the best hardware tools to participate in the international exhibition of Shanghai ship industry and mold industry A good form.
At present, China is in the period of economic transition, and the development of hardware tool industry is also facing great adjustment. I believe that after 30 years of reform and development, as long as we take the scientific outlook on development as the guide, accelerate the transformation of development mode and structural adjustment, and seize the development opportunity in adversity, the face of hardware and tool industry will be completely new
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